Why Microsoft's Impending Doom Is Overblown

By Don Reisinger  |  Posted 11-30-2012
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Microsoft is currently under fire from critics who say its Windows 8 was a massive misstep. The operating system was such a blunder, they say, that Microsoft’s entire Windows division could eventually come crashing down. Those folks are not so foolhardy as to say the division will be folded anytime soon, but they believe Windows 8 is enough of a mistake to worry its stakeholders.

Microsoft is also being slammed for its slim market share in the tablet space and for its inability to attract enough smartphone vendors to make significant inroads in the mobile space. And although Microsoft is strong in the cloud, it’s not dominant.

Amid all of the criticism, many detractors fail to see the ways in which Microsoft is doing quite well. Granted, business could be better at the software giant, but until its billions of dollars in quarterly profits dwindle and Windows is finally toppled, any claims that Microsoft is on the road to ruin are pure nonsense.

Why Microsoft's Impending Doom Is Overblown

It’s All About the Cash
With billions of dollars in cash on hand, it’s hard to see any way that Microsoft will face impending doom anytime soon. After all, the company has enough cash to buy out competitors that might be challenging its empire. And if it can’t develop any parts of its products, it can acquire companies that can.

Why Microsoft's Impending Doom Is Overblown
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 

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