MOBILE & WIRELESS

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Digital Marketers Need More Centralized IT

Digital marketers are determined to expand their cross-channel campaigns in order to reach customers wherever they are, whether on the Web, social media, mobile devices and so on. However, marketer are struggling to make it happen due to tech-based barriers, according to a recent survey from Experian Marketing Services. CIOs must work... Read More »

Mobility Tops the List of Digital Priorities

If you thought either big data analytics or cloud computing initiatives rank at the top of today's digital agenda, guess again. Mobility strategies hold a clear edge, according to a recent survey from Accenture. The resulting report, "Mobility: Fueling the Digital Surge," demonstrates how much further ahead "mobility... Read More »

What Today's Mobile Users Want

CIOs are emerging as leading voices—if not the top influencers—in determining how their companies should move forward with mobility initiatives. This includes, of course, collaborating with business-side colleagues to determine the right combination of technology and marketing strategies to "be where the customer is" with respect to consumer devices. But not... Read More »

Five Ways to Maximize on Mobility

To stay ahead of the competition in our increasingly mobile-centric world, CIOs and business leaders need to improve their mobile products and services.

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A Paradigm Shift: Designing for Mobility

Done right, a mobile enterprise reinvention platform can enable organizations to be nimble, innovative and entrepreneurial.

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The Rise of Business Texting

Business professionals are forsaking voicemail and phone tag for texting their colleagues and clients, according to a new study by messaging service provider HeyWire Business. Almost three quarters of respondents say they use text messaging to communicate with coworkers and that texting's immediacy and responsiveness has led to widespread... Read More »

Arkansas Embraces a Mobile-First Approach

The State of Arkansas has launched an ambitious initiative to make mobility the centerpiece of its emerging business strategy.

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Mobile Data Traffic to Increase Elevenfold by 2018

Worldwide mobile data traffic will increase by almost a factor of 11 during the next four years, according to the "Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013-2018" report. It is forecast to reach an annual run rate of 190 exabytes (EBs) by 2018, 57 times the total amount of mobile data traffic in 2010. The projected increase is due in part to growth... Read More »

CIOs and the Retail Store of the Future

Retail CIOs must step out of the back office and embrace social media, mobility and big data to drive innovation and create a complete in-store experience for customers, according to "The Global Agenda of Retail CIOs" study commissioned by Tata Consultancy Services. Forester Consulting conducted in-depth surveys and interviews... Read More »

The Future of Enterprise Mobility

A pair of mobility experts from 451 Research and Yankee Group talks about what's in store for the enterprise in terms of mobility trends and developments.

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