How to be a Mobile Strategy Leader

 
 
By Karen A. Frenkel  |  Posted 01-29-2014 Email Print this article Print
 
 
 
 
 
 
 
 

According to a recent IBM study, "The 'Upwardly Mobile' Enterprise: Setting the Strategic Agenda," mobile leaders are investing in BYOD strategies, recognizing that they require a new approach to IT support and customer service. IBM found that 79 percent of mobile strategy leaders say their organizations have well-documented BYOD policies for employees using mobile devices. It also found that half of the respondents report 10 percent gains in employee productivity as a result of their mobile efforts. But BYOD environments present new security vulnerabilities to corporate networks, and employees may unknowingly download and attempt to run malicious apps. (In response, IBM has invented a virtual machine launcher that recognizes altered code and restricts access to apps unless their original, previously encrypted code remains unchanged and uncompromised.) For this study, more than 600 respondents completed an online survey and the IBM Institute for Business Value and research partner Oxford Economics conducted 30 interviews in 29 countries across eight different industries. To download the full report, click here.

 
 
 
  • Enterprises to Increase Mobile Investments

    90% of global organizations surveyed will sustain or increase their investments in mobile technologies over the next 12 to 18 months. Why? To boost employee performance and productivity.
    Enterprises to Increase Mobile Investments
  • What Mobile Strategy Leaders Think

    The IBM report examines mobile strategy leaders, a distinct subset of the respondents, in order to close the gap between leaders and peers. Only 14% of organizations surveyed are mobile strategy leaders.
    What Mobile Strategy Leaders Think
  • Mobile Strategy Leaders' ROI, Business Impact

    Of the mobile strategy leaders surveyed, 73% reported measurable returns on their mobile investments. 81% say mobile has changed how they do business.
    Mobile Strategy Leaders' ROI, Business Impact
  • Going Mobile Is a Priority

    20% of organizations believe they have a superior or leading mobile strategy compared to their peers. 44% anticipate that their mobile strategy will supersede their peers' during the next three years.
    Going Mobile Is a Priority
  • BYOD Investments and Support

    66% of mobile strategy leaders are more likely to have adopted a BYOD approach for employees, compared to 32% of other organizations. Leaders are also more likely to support these programs with well-documented policies and IT support.
    BYOD Investments and Support
  • Supporting Mobile Devices Isn't Enough

    To effectively support BYOD efforts, organizations should consider mobile use cases, such as access to apps and methods to improve customer service, according to the IBM report.
    Supporting Mobile Devices Isn't Enough
  • Leading Three Mobile Challenges

    The organizations reported their top three mobile challenges are:, Integrating mobile apps with systems: 54%, Implementing mobile security solutions for devices and apps: 53%, Reacting to changes in technology and mobile devices within a reasonable period of time: 51%
    Leading Three Mobile Challenges
  • Mobile Leaders: Analytical Ability

    Unlike their peers, mobile strategy leaders excel in analytics, timely delivery of information, system interoperability and security. In terms of analytics, 70% of mobile strategy leaders, compared to 37% of non-leaders, say they are effective in addressing structured and unstructured mobile data, analyzing mobile data, and taking action based on that data.
    Mobile Leaders: Analytical Ability
  • Mobile Leaders: Timely Delivery of Information

    Thanks to mobile devices, 58% of respondents say employee productivity has improved and customer response time is faster.
    Mobile Leaders: Timely Delivery of Information
  • Mobile Leaders: Ensuring System Interoperability

    70% of mobile strategy leaders say they have successfully ensured interoperability, leveraging APIs for external or cloud-provided data services, providing service-oriented architecture, and sharing information among systems and devices.
    Mobile Leaders: Ensuring System Interoperability
  • Mobile Leaders: Security

    79% of mobile strategy leaders report well-documented policies for employees using mobile devices, whereas 48% of non-leaders do so.
    Mobile Leaders: Security
 
 
 
 
 
Karen A. Frenkel writes about technology and science, innovation, and entrepreneurs and lives in New York City.

 
 
 
 
 
 

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