Mobility Tops the List of Digital Priorities

 
 
By Dennis McCafferty  |  Posted 04-02-2014 Email Print this article Print
 
 
 
 
 
 
 
 

If you thought either big data analytics or cloud computing initiatives rank at the top of today's digital agenda, guess again. Mobility strategies hold a clear edge, according to a recent survey from Accenture. The resulting report, "Mobility: Fueling the Digital Surge," demonstrates how much further ahead "mobility leader" organizations are on their progress toward these goals, compared to the rest of the field. And while the required commitment here is clearly evident at the very highest levels of organizational leadership, there are still many obstacles that CIOs must help overcome. "Companies are moving aggressively to adopt mobile technologies and applications geared toward helping them achieve specific business objectives," according to the Accenture report, "and are developing formal strategies—in many cases, with the involvement of the CEO—to guide their efforts. However, a number of strategic, organizational and operational shortcomings have made it difficult for companies to take full advantage of mobility's promise—especially struggles in the rollout of mobile capabilities, a lack of formal metrics to measure effectiveness and insufficient funding." Nearly 1,500 global C-level executives participated in the research. For more information about the survey, click here.

 
 
 
  • Top Digital Priorities for Organizations

    Mobility: 77%, Analytics: 72%, Connected products: 65%, Cloud computing: 62%, Social tech: 61%
    Top Digital Priorities for Organizations
  • Game Plan

    44% of C-level execs say their organizations have a formal enterprise-wide mobility strategy, and nearly the same percent say they have such a strategy for specific business units or functions.
    Game Plan
  • Stuck in Neutral

    Only 2% say their organizations have no mobility strategy and have no plans to develop one.
    Stuck in Neutral
  • Top Priorities for Developing Mobile Apps for the Next 12 Months

    To improve existing apps with focus on reliability and user satisfaction: 46%, To grow overall mobile presence with new apps: 44%, To implement new features and take advantage of the latest technologies, such as geo-location and social-focused features: 42%
    Top Priorities for Developing Mobile Apps for the Next 12 Months
  • Top Emerging Technologies for Organizations

    Low-energy components and connectivity standards: 44%, Wearable computing: 39%, Natural user interfaces, such as voice recognition and motion-based tech: 38%
    Top Emerging Technologies for Organizations
  • Ubiquitous Presence

    47% of C-level execs say coming up with connected in-vehicle solutions for enterprise users is a relevant business priority, and nearly as many say implementing connected building and plant solutions is also one.
    Ubiquitous Presence
  • Ahead of the Curve, Part I

    83% of C-level execs at mobility-leader organizations view mobility as a top five digital priority, while 77% of C-level execs at other organizations rank mobility this high.
    Ahead of the Curve, Part I
  • Ahead of the Curve, Part II

    54% of C-level execs at mobility-leader companies say they have a formal, enterprise-wide mobility strategy, compared to just 43% of C-level execs at other companies.
    Ahead of the Curve, Part II
 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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