The Rise of Business Texting

 
 
By Karen A. Frenkel  |  Posted 03-13-2014 Email Print this article Print
 
 
 
 
 
 
 
 

Business professionals are forsaking voicemail and phone tag for texting their colleagues and clients, according to a new study by messaging service provider HeyWire Business. Almost three quarters of respondents say they use text messaging to communicate with coworkers and that texting's immediacy and responsiveness has led to widespread adoption with customers, partners and prospects. But HeyWire also finds that people wish to separate their personal and business texting identities. They also are apprehensive about using their personal devices for business. "This will come as welcome news to IT departments and corporations that have been fearful of the loss of control that can occur when personal and business preconditions are intertwined," the report says. Conducted in October 2013, the survey includes responses from 508 employees, aged 22 to 38, who work at mid-size and large businesses. Fifty-four percent of respondents work for businesses with more than 500 employees. Thirty-one percent hold intermediate roles, 22 percent were managers, 21 percent are junior employees. Only 11 percent hold top executive positions. For the full report, click here.

 
 
 
  • Over Two-Thirds of Professionals are Texting

    67% of business professionals are using text messaging to communicate for work-related reasons.
    Over Two-Thirds of Professionals are Texting
  • Who Are They Texting?

    59% of respondents use their personal mobile phones frequently for business-related communications to colleagues, customers, prospects and vendors.
    Who Are They Texting?
  • Professionals Text Internal and External Recipients

    73% text coworkers, while 51% text customers, prospects and partners.
    Professionals Text Internal and External Recipients
  • Professionals Want To Separate Business Texting From Personal Texting

    62% of those surveyed want their business text messages separate from personal text messages.
    Professionals Want To Separate Business Texting From Personal Texting
  • Why Don't Other Professionals Text?

    The research shows that a formal record of communication is still important, and 40% of respondents cite this as the reason why they don't text for work matters.
    Why Don't Other Professionals Text?
  • Why Else Don't Other Professionals Text?

    22% say their coworkers don't text, so they don't., 22% say their companies don't pay for the messaging plan., 6% say texting is too expensive.
    Why Else Don't Other Professionals Text?
  • Enterprise Must Improve Management of Texting

    As business-related text messaging becomes the norm, both employees and company IT departments must improve ways to manage this form of communication, according to the report.
    Enterprise Must Improve Management of Texting
  • One Number for Business Preferred

    70% of respondents say the ability consolidate business communications on one number would be very useful.
    One Number for Business Preferred
  • Voicemail's Shaky Future

    Professionals check their voicemail less frequently than one year ago with 31% of respondents saying they rarely use voicemail and 36% saying they rarely or never check their voicemails.
    Voicemail's Shaky Future
 
 
 
 
 
Karen A. Frenkel writes about technology and science, innovation, and entrepreneurs and lives in New York City.

 
 
 
 
 
 

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