Consumer Products Find a Home in the Enterprise

By Don Reisinger  |  Posted 01-08-2013
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Consumer Products Find a Home in the Enterprise

Consumer Products Find a Home in the Enterprise

Google's Chromebooks aren't the most popular computers, but they actually made headway in the enterprise in 2012. In many cases, IT decision-makers found that Chromebooks are easy to use and maintain and, thanks to the Chrome OS, very secure.

Consumer products were once banned in the enterprise. CIOs believed that allowing consumer products into the office invited security and productivity issues that couldn't be easily solved, and that the company would lose money as a result. To say that consumerization was a despised, if not evil, term in the enterprise might be an understatement. The very idea of bringing, say, an iPhone into the office was verboten just five years ago.

But in 2012, the corporate world became a much different place. Although consumer products were slowly coming into offices over the last few years, that development accelerated last year as devices like the iPhone and iPad wooed over enterprise users. And surprisingly, CIOs warmed to the idea of allowing employees to use consumer products in the enterprise and access corporate data with them.

Even more surprising, CIOs decided to invest in consumer products last year. From software to smartphones, companies actually dedicated some of their IT budget to products that would be traditionally viewed as consumer-focused. In many cases, they're better off because of it.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at


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