Books Slideshow: 10 Insightful Web 2.0 Books

By Edward Cone  |  Posted 11-10-2008

10 Insightful Web 2.0 Books

10 Insightful Web 2.0 Booksby Ed Cone

10 Insightful Web 2.0 Books

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Groundswell: Winning in a World Transformed by Social TechnologiesBy Charlene Li and Josh BernoffHarvard Business School Press, April 2008This workmanlike primer on Web 2.0 applications and culture, by two Forrester analysts, offers a basic guide to the tools and terminology every businessperson should know.

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Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersBy Robert Scoble and Shel IsraelWiley, January 2006 Scoble, the original Microsoft blogger, teamed up with innovation expert Israel for this look at the ins and outs of corporate blogging.

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We the Media: Grassroots Journalism for the People, By the PeopleBy Dan Gillmor O'Reilly Media, January 2006Gillmor's groundbreaking look at citizen journalism and its impact on the way we get our information is still relevant, even as many of its ideas have become widely accepted.

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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementationsBy Amy ShuenO'Reilly Media, April 2008A no-nonsense look at 2.0 in the strategic context, a helpful guide for businesspeople unfamiliar with the tools but looking for ways to profit from them.

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An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other GoliathsBy Glenn ReynoldsThomas Nelson, February 2007This book by Glenn "Instapundit" Reynolds, one of the most successful bloggers around, looks at ways the Net is empowering individuals at the expense of institutions.

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The Wealth of Networks: How Social Production Transforms Markets and FreedomBy Yochai Benkler Yale University Press, October 2007Deepthink from Yale professor Benkler on collaboration and economic transformation.

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The Corporate Blogging Book: Absolutely Everything You Need to Get It RightBy Debbie WeilPortfolio Hardcover, August 2006A look at what makes successful blogs, with many real-life examples from big-name companies. Chris Anderson of Long-Tail fame called it "Rock-solid advice and examples ... Weil deftly shows how to avoid the pitfalls."

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Cluetrain Manifesto: The End of Business As UsualBy Christopher Locke, Rick Levine, Doc Searls and David WeinbergerBasic Books, January 2001The marketing book predates the 2.0 craze, but is critical to its intellectual framework. See also Small Pieces Loosely Joined, by co-author David Weinberger.

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Here Comes Everybody: The Power of Organizing Without OrganizationsBy Clay Shirky Penguin Press HC, February 2008 The professor and digital-age pundit explains how Web 2.0 tools like blogs and wikis are revolutionizing our current social order.

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The Revolution Will Not be Televised: Democracy, the Internet and the Overthrow of EverythingBy Joe Trippi Harper Paperbacks (Revised Edition), September 2008Howard Dean's presidential campaign manager provides a blueprint for business leaders and government officials to engage with Americans.

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