Business Intelligence Slideshow: Sponsored Content: Harnessing Unstructured Data for Competitive Business Intelligence

By CIOinsight  |  Posted 12-15-2010

Meeting Today's Evolving and Emerging Business Intelligence Requirements

The explosive growth in unstructured data, much of it coming from new sources like social networks and smart devices; more demanding user requirements for easy-to-use yet more sophisticated business analytics and visualization tools; and the need to support new deployment options, such as cloud and SaaS, are rapidly altering the business intelligence landscape. This slideshow looks at how IBM's new Cognos 10 can help organizations support current and future business analytics strategies.

Meeting Today's Evolving and Emerging Business Intelligence Requirements

Why Business Analytics Matters

A joint IBM and MIT survey of 3,000 executives found that:• 50 percent say improving information/analytics capability is a top priority • 37 percent say that BI and business analytics differentiate their organization within their industry

Why Business Analytics Matters

How do Analytics Impact the Bottom Line?

According to an IBM study that surveyed 1,900 CFOs, analytics-driven organizations had:• 33 percent more revenue growth• 32 percent more return on capital invested

How do Analytics Impact the Bottom Line?

Troubles with Past Efforts

Key limitations to decision making today:• Executives do not have access to information across their organizations• Critical decisions are often made without needed information• Decisions are not based on rigorous analytic approaches

Troubles with Past Efforts

What’s Needed in a BI/BA Solution Today?

To make better business decisions, executives and rank-and-file workers need:• Simplified access to relevant information• Powerful, easy-to-use analytics tools• A way to collaborate during the decision making process • An easy way to share information and insights derived from analysis

What’s Needed in a BI/BA Solution Today?

Meeting BI/BA Challenges with IBM Cognos 10

To address today's BI/BA challenges, IBM Cognos 10 offers new capabilities and features, including:• Built-in collaboration and social networking to drive the exchange of information, ideas, and activities essential to effective decision making• A unified decision workspace that lets users view, assemble, and personalize data quickly, according to their own needs, and without help from IT • Delivery of interactive insights anywhere they're needed, to help users make the right decisions instantly.

Meeting BI/BA Challenges with IBM Cognos 10

IBM Cognos 10 Benefits

IBM Cognos 10 allows organizations to:• Increase business intelligence usage and expertise across the organization• Identify and evaluate the impact of different scenarios on future business results with "what-if" capabilities• Increase the value of BI by increasing the user understanding of the information it contains.

IBM Cognos 10 Benefits