Survey Finds E-Mail Click-Through Rates Increase with Social Sharing Options

By CIOinsight  |  Posted 06-21-2010
Is your business including enough social media sharing options on e-mails? Based on a survey by GetResponse, e-mail messages that included a social sharing option generated 30 percent higher click-through rates (CTRs) than e-mails without a social sharing option.

The GetResponse study analyzed social media integration and sharing using Twitter, Facebook, MySpace, LinkedIn and Digg in almost 500 million e-mails sent by 19,149 GetResponse customers. The survey found 60 percent of all social e-mails included only one sharing icon and only 11.2 percent of social e-mails included three icons or more. Twitter was the most popular social sharing option, included in 67.2 percent of all social e-mails; Facebook came in a close second at 62.7 percent. E-mails shared on Twitter returned CTRs of 10.20 percent, over 40 percent higher than messages not linked to any social media.
To read the original eWeek article, click here: E-Mail Click-Through Rates Increase with Social Sharing Options, Survey Finds