IT Management Slideshow: 11 Ways Print Journalism Can Reinvent Itself

By Lex Alexander  |  Posted 02-06-2009

11 Ways Print Journalism Can Reinvent Itself

Invest in hardware, software and training. Then use it. Every day, every hour. Find the best way(s) to tell a story, be it video, Flash or modeling clay.

11 Ways Print Journalism Can Reinvent Itself

11 Ways Print Journalism Can Reinvent Itself - Page 2

Let RSS feeds, Technorati, Digg, del.icio.us and similar sites do some of the work for you. Optimize your site and stories for search engines; Google Webmaster Tools is a good place to start.

11 Ways Print Journalism Can Reinvent Itself - Page 2

11 Ways Print Journalism Can Reinvent Itself - Page 3

Invest in accountability stories. Practically no one else is. Hold powerful people, corporations, nonprofits and other institutions responsible. Post online the data and documents on which you base your stories.

11 Ways Print Journalism Can Reinvent Itself - Page 3

11 Ways Print Journalism Can Reinvent Itself - Page 4

Find a profit margin that your business can sustain. Hint: 20% is not sustainable.

11 Ways Print Journalism Can Reinvent Itself - Page 4

11 Ways Print Journalism Can Reinvent Itself - Page 5

Invest in originality. Print something people can't get anywhere else. Analyze. Play print stories to print's strengths.Go local and go deep, not wide: Follow events through their patterns back to the systems that make them happen. Tell people what's going to happen and why.

11 Ways Print Journalism Can Reinvent Itself - Page 5

11 Ways Print Journalism Can Reinvent Itself - Page 6

Worry about factual accuracy, contextual accuracy and fairness. Period. Objectivity is a chimera, and pursuit of it has eaten huge chunks of mainstream media credibility.

11 Ways Print Journalism Can Reinvent Itself - Page 6

11 Ways Print Journalism Can Reinvent Itself - Page 7

Get serious about getting readers involved. Look to BakersfieldVoice.com as a model. Somewhere out there is a person with information for a story you want to do.

11 Ways Print Journalism Can Reinvent Itself - Page 7

11 Ways Print Journalism Can Reinvent Itself - Page 8

Make sure readers can respond to stories. Make sure staffers can, and do, respond to those responses. Have staffers set up Google alerts for their names, blog URLs and story URLs.

11 Ways Print Journalism Can Reinvent Itself - Page 8

11 Ways Print Journalism Can Reinvent Itself - Page 9

To help get readers involved, get the publication and its staffers into social networks like Facebook and MySpace. Blog daily. Twitter even more frequently.

11 Ways Print Journalism Can Reinvent Itself - Page 9

11 Ways Print Journalism Can Reinvent Itself - Page 10

Separate reader-dialogue wheat from chaff. Some commenters will offer legitimate criticisms, some commenters just want to see you fail. Listen to the former. Give the latter as little time as possible without leaving baseless attacks unanswered.

11 Ways Print Journalism Can Reinvent Itself - Page 10

11 Ways Print Journalism Can Reinvent Itself - Page 11

Kris Kristofferson got it backward: Nothing left to lose is just another word for freedom. Don't hold back.

11 Ways Print Journalism Can Reinvent Itself - Page 11