IT Management Slideshow: Chief Marketing Officers Need IT Now More Than EverBy Don Reisinger | Posted 08-11-2011
Mix It Up
More than three-quarters of respondents believe that the proper marketing mix today includes both physical and digital communications.
58 percent of respondents employ multi-channel marketing.
E-mail marketing is employed by 68 percent of respondents.
54 percent of respondents say they are using social-media marketing in their mix.
In 2010, social media was the most likely marketing tool to be brought to an organization for the first time; 20 percent of respondents say they added social-media marketing to their mix last year.
12 percent of respondents say that they added mobile marketing to their efforts in 2010.
The use of QR codes is also on the rise, with 45 percent of respondents putting them on business cards and 44 percent using them for direct mail.
Though many respondents say they want to go farther with their marketing mix, just over half say they have "limited resources and time."
A whopping 72 percent of respondents say that they would engage in a greater mix of digital and physical marketing if they had the right "customer communications management tools."
Even with all the growth in digital marketing, traditional direct-mail communication is still hanging in there. More than four in 10 respondents (44 percent) rely on traditional direct mail for the majority of their marketing efforts.