IT Management Slideshow: Corporate Marketing Success Depends on the CIOBy Dennis McCafferty | Posted 06-29-2012
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60% of marketers feel that a lack of alignment with the company's IT department is the biggest obstacle to reaching today's consumers.
Other Marketing Challenges for Organizations
(as cited by survey participants)â¢ Growth of channel/device choices (41%)â¢ Customer collaboration/influence (33%)â¢ Financial constraints (28%)â¢ ROI accountability (28%)â¢ Regulatory considerations (27%)â¢ Data explosion (26%)â¢ Decreasing brand loyalty (22%)â¢ Social media (22%)
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51% of high-performing companies have good relationships between marketing and IT, 10% higher than other organizations.
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48% of marketers say that improved tech infrastructure or software will enable them to do more.
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71% of marketers believe integration across owned, earned and paid channels is important, but only 29% say they're effectively doing so.
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34% of marketers plan to extend mobile efforts over the next 12 months beyond websites and apps to mobile ads that can reach customers on their smartphones and tablets.
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Only one-third of marketers are using online visitor data to target one-to-one offers in digital channels.
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Two-thirds of companies either still manually integrate email with their customer marketing base, or they don't integrate it at all - as opposed to using more effective, automated tools.
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51% of marketers are not using social media data to support decisions about sending offers or messages.
Planned Social Media Strategies of Marketers
(as cited by survey respondents)â¢ Launch apps on third-party social media sites (26%)â¢ Incorporate user-generated content into social media efforts (24%)â¢ Launch social media ads and share links in emails and Web offers (23%)