IT Management Slideshow: Hot Tech Trends: How to Spot The Ones That Matter

By Dennis McCafferty  |  Posted 12-01-2011

Trend Steering: Mistake 1

You don't distinguish trends that matter from those that don't.Only a few trends can positively influence internal or external customer behavior in meaningful way. Consider impact, scope and endurance in your evaluations.

Trend Steering: Mistake 1

Trend Steering: Mistake 1

You don't distinguish trends that matter from those that don't.Also consider the ripple effect of any trend. For example, social media and mobility are helping workers blend personal and professional lives.

Trend Steering: Mistake 1

Trend Steering: Mistake 2

You ignore trends that originate outside your industry. A shoe company can present an applicable trend for other industries, for example, with respect to customer-data analysis.

Trend Steering: Mistake 2

Trend Steering: Mistake 2

You ignore trends that originate outside your industry. Keep focused on which trends are shifting behaviors to result in new experiences, regardless of what industries they come from.

Trend Steering: Mistake 2

Trend Steering: Mistake 3

You respond to trends in a superficial way. The "Do what they're doing now!" approach leads to inferior copycats.

Trend Steering: Mistake 3

Trend Steering: Mistake 3

You respond to trends in a superficial way. Consider impact on your overall corporate brand when you leap upon a trend without appropriate research, collaboration, and execution.

Trend Steering: Mistake 3

Trend Steering: Mistake 4

You wait too long to respond. Being too slow to the gate presents problems too, as early responders take the lead in locking up trend "assets."

Trend Steering: Mistake 4

Trend Steering: Mistake 4

You wait too long to respond. Take a two-step approach in evaluating trends: 1.What are the important perceptions among customers, either internal or external? 2.How can IT take advantage of trends to benefit these customers?

Trend Steering: Mistake 4