IT Management Slideshow: How To Innovate

By Dennis McCafferty  |  Posted 07-02-2010

How To Innovate

Isolate Drivers of User Value Function, look, adaptability, price - or all of the above. Focus on triggering a decision to buy versus passive interest.

How To Innovate

How To Innovate - Page 2

Define Good Enough A product with more positives than negatives will sell. Focus on this goal before refining for enhanced features and niche crowds.

How To Innovate - Page 2

How To Innovate - Page 3

Understand Your Delivery Chain Separate innovative, value-additive suppliers from passive ones. Focus on suppliers who make your products better.

How To Innovate - Page 3

How To Innovate - Page 4

Isolate Delivery Chain Pain Points Underperforming suppliers may not improve. Find an alternative.

How To Innovate - Page 4

How To Innovate - Page 5

Align Viewpoints Within Your Organization Evaluate team for ability/inclination to increase product potential. Pinpoint inhibitors, plan to minimize their impact.

How To Innovate - Page 5

How To Innovate - Page 6

Kill Assumptions Base evaluation of success or failure upon known facts, not subjective interpretation.

How To Innovate - Page 6

How To Innovate - Page 7

Isolate Intellectual Property Break products into components, so intellectual property behind each can be recombined into new products.

How To Innovate - Page 7

How To Innovate - Page 8

Identify New Markets for IP Coke is not marketed strictly as soda - think Coke Slurpees for 7-Eleven and A&W Root Beer candy for Brach.

How To Innovate - Page 8

How To Innovate - Page 9

Don't Confuse Invention for Innovation A highly inventive product won't necessarily move markets. A highly innovative one will. Know your market.

How To Innovate - Page 9

How To Innovate - Page 10

"Cool" is Not Key Cost, availability, consistency and ability to integrate within consumers' lives matter much more.

How To Innovate - Page 10