IT Management Slideshow: Six Benefits of IT Marketing

By CIOinsight  |  Posted 03-20-2009

Six Benefits of IT Marketing

Linking IT to the overall strategic initiatives of the company.

Six Benefits of IT Marketing

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Enhancing IT's professional image and boosting its credibility as a trusted partner.

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Bridging the gap when IT is remote or not co-located with the business.

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Increasing the awareness of everyone in IT of the full extent of IT's services and capabilities, so that they can represent them accordingly with their respective clients.

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Managing demand and overload, and reducing unwanted, low-value work.

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Providing IT leaders with the competence, confidence, commitment and consistency needed to compete with external service providers their services and cost-cutting abilities to your corporate executives today.

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