IT Management Slideshow: Test Your Brainstorming Chops

By Dennis McCafferty  |  Posted 04-05-2011

Which company asked this?

"Can we still meet the needs of many users if we reduce functionality and use older technology, but reduce the cost of a PC by 50 percent?"

Which company asked this?

Answer:

Commodore, to bring inexpensive PCs to households.

Answer:

Which company asked this?

"How could we design an IBM-compatible computer that would fit into the overhead bin of an airplane?"

Which company asked this?

Answer:

Compaq, to come up with easily portable personal computers.

Answer:

Which companies asked this?

"Are there knowledgeable users who don't need the expensive sales support of the usual channels?"

Which companies asked this?

Answer:

Dell and Gateway. Both paved the way for direct sales of PCs to consumers, bypassing retail markup.

Answer:

Which company asked this?

"Why not use the category-killer concept that worked so well for Toys R Us and use it to apply to other kinds of stuff?"

Which company asked this?

Answer:

CompUSA, with computers.

Answer:

Which companies asked this?

"How can we introduce new technology that has been successful in the U.S. and do the same thing somewhere else?"

Which companies asked this?

Answer:

Orange, Omnitel and other players that emerged as cell-phone trailblazers in Europe.

Answer:

Which company asked this?

"How do you connect someone who wants to sell something with someone else who wants to buy it—even if they're geographically distant?"

Which company asked this?

Answer:

eBay, which created an online marketplace and turned one-time garage-sale enthusiasts into entrepreneurs.

Answer: