BlackBerry Launches Mobile Conferencing App for Enterprise

By CIOinsight  |  Posted 04-11-2011

BlackBerry maker Research In Motion took a break from chasing consumer Apple iPhone and iPad sales to do what it does best: Ease the ills of enterprise workers. In its BlackBerry Beta Zone April 8, RIM introduced BlackBerry Mobile Conferencing, a free application that simplifies setting up, accepting and participating in conference calls.

BlackBerry Mobile Conferencing integrates with a BlackBerry smartphone's Calendar application; when conference time rolls around, a pop-up window appears, enabling the user to dial in with just a click--instead of having to search for a phone number and paste in an access code.

If there are multiple phone numbers in the invitation--for inside or out of the country, say--the application knows which one to use. And should a person be dropped from the call, reconnecting happens with just a click.

The app also simplifies the process of setting up a conference call from a BlackBerry, enabling users to "turn almost any meeting invite into a conference call with just a single click," RIM explained in the Beta Zone. Reservationless or recurring conference information can also be stored to a conference profile on one's phone, so it can easily be added to meetings scheduled from the device.

Finally, the app is also discreet with moderator information, keeping codes hidden from conference attendees.

Interested BlackBerry owners can find the app listed under "Eligible Programs" in their Beta Zone account. It just requires BlackBerry OS 5 or higher.

Likely another helpful enterprise tool--should it ever arrive--is the BlackBerry PlayBook, RIM's promised contribution to the tablet fray. Introduced in September 2010, the tablet was, after a few delays, expected to be just days away--on March 11, Boy Genius Report picked up a newsletter from a Canadian Sears Affiliate Program announcing to members that the PlayBook would be available for preorder March 12 and begin shipping April 10.

At the CTIA Wireless event March 23, RIM put an end to the rumors, announcing that the PlayBook would begin shipping in the United States and Canada April 19, starting at $499. During the company's earnings call the next day, co-CEO Jim Balsillie said the most important thing was to get the PlayBook out as soon as possible, "but to make sure it's stable." By April 19, he believed that would be the case.

For more, read the eWEEK article: BlackBerry Intros Mobile Conferencing App for Enterprise Users.