Google Reveals AdSense Revenue Share Preempting Apple iAdBy CIOinsight | Posted 05-25-2010
Google says it pays customers using its AdSense for content service 68 percent of the money the search engine earns from AdSense advertisers. Google pays 51 percent of revenue to publishers that use its AdSense for search product. The information about how the shared revenue is split comes as Apple prepares to launch its iAd platform with a 60-40 split in favor of developers, and as regulators are increasingly hounding Google to be more transparent. This revenue split has been the same since AdSense for content launched in 2003.