News Slideshow: Ten Reasons Why CIOs Should Care About CES

By Eric Lundquist  |  Posted 01-06-2011

Ten Reasons Why CIOs Should Care About CES

The consumerization of business Ugly words to describe a big trend. Cloud computing? Started in the consumer world. Smartphones? Consumers. App Stores? Consumers. Tablets, location based services, social networking. You get the picture, consumer tech is now way out ahead of the parade. Don't get left behind.

Ten Reasons Why CIOs Should Care About CES

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Your boss's next outrageous request It will sound something like this: "Why can't our corporate apps run on my smartphone?" Or this: "How come we are stuck in a boring world of text when all the action is in video?" You better have an answer. That answer can be found at CES.

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The next big thing Part of being a tech exec requires you not to be struck speechless when you are asked what is the next big thing. Get in tune with CES.

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Handicap the hardware and software race Wouldn't it be nice if software and hardware ran in tandem? It never happens. Right now, in tablets the hardware is ahead. CES will see lots of tablets and lots of people asking what is the killer tablet app for business? What apps are better suited for tablets instead of smartphones and laptops? This will be your headache this year.

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Watching Microsoft get about 100 swings at the ballNever count out the team that is sitting on a mountain of cash and can make its own game rules. Microsoft is trying to claw its way back into the smartphone market, enjoying the upgrade revenues from Windows 7, and needs to show it can play in the tablet space. The Steve Ballmer keynote at CES was the best floor-show in Vegas.

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The long, cold shadow of Steve JobsSteve doesn't do CES. Steve is in his remote Cupertino castle conjuring ways to expand his empire. A lot of CES is about how tech vendors respond to Steve. If they can play catch-up and then outdistance Apple, they have a winner.

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Oh yeah, Google tooGoogle is the wildcard at CES. Android smartphone: Yes. Google TV: No. The jury is out on the tablet. The company is trying to balance it's mantra of "not doing evil" with its goal of crushing the competition.

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All that noisy, shiny stuffFlat screens are getting bigger and smaller at the same time. Audio is on you and in your car. The Internet is everywhere. The integration of all things social continues. Your company is in the business of getting heard and seen. You need to learn the new tools of the technology trade and apply them to your enterprise.

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The attack of the 50-foot millennialThe millennial generation will soon rule your company, both as customers and managers. You need to know what toys they will demand to appear in corporate pinstripes.

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Marketing crash courseWhat could be a better way to get a marketing education than letting other companies spend their dollars and time figuring out how to mashup noise, social networks and millennials, with the old standbys of advertising, blogging and Facetime in order to get heard above the din? Watch how CES exhibitors reach their audiences, and you can learn a valuable lesson for your company.

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