Management Slideshow: Should IT Jettison the BlackBerry?

By Tony Kontzer  |  Posted 10-26-2011

Should IT Jettison the BlackBerry?

Behind the timesRIM has missed the whole mobile Internet browser trend, insisting on cranking out great Email devices that seemingly have no idea what to do with Web pages.

Should IT Jettison the BlackBerry?

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Strategy is unfocusedMonths after introducing a new OS for its Playbook tablet, RIM announces another OS-BBX-that will marry its tablet and smartphone operating systems. But the company offers no details on the availability of BBX, or on which devices it will run.

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It lags as an application platformDespite a years-long head start, RIM is woefully behind Apple and Google in delivering a compelling assortment of mobile apps. And the apps that are available are largely mediocre.

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Its tablet has had minimal impactIntroduced amid much ballyhoo, the aforementioned Playbook-with its lack of a native Email client-has been a relative dud. Even members of the Canadian Parliament-almost all of them BlackBerry phone enthusiasts-have almost unanimously chosen the iPad.

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Users don't like it If, as Enterprise Management Associates reports, nearly one-third of all corporate BlackBerry users responding to its recent survey are preparing to jump ship to another device in the coming year, there's no reason to wait until your BlackBerry Enterprise Server sits completely idle.

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Outages raise dependability questionsGiving away all the free apps in the world-much less the $100 worth RIM is offering-isn't going to erase the sting of the nearly four-day outage users endured in October 2011.

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It has minimal consumer appeal…By now, we're all clear that the consumerization of IT is a real phenomenon. So if mainstream consumers-some of whom are your future employees-don't like BlackBerrys, why continue supporting them?

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…Yet is desperately seeking consumer acceptanceRIM's obvious, if clumsy, attempts to make itself more consumer-friendly undermine the enterprise-centric design that has been its biggest market advantage.

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