Vendor Value Survey: Mid-Market

By Allan Alter  |  Posted 11-15-2007

Vendor Value Survey: Mid-Market

Who Looks Out for Mid-Tier Firms?

HP, IBM and Symantec score with mid-tier companies, but many telecom firms play favorites with large customers. In an ideal world, vendors would provide terrific value and reliability to all their customers. But that's not how it works in the real world: some provide more value and better service to large accounts, while others shine at taking care of mid-sized and smaller companies. The differences can be large, and even troubling: Fewer than half of AT&T's mid-tier clients rate it as good or excellent at value and reliability, and Sun's customer loyalty among smaller firms is 14 points lower than at larger organizations. Hewlett Packard emerges as the top vendor for mid-tier companies; it's the only one to consistently score more than 80 percent for midtier firms. The companies that score most evenly across companies of all sizes: Microsoft and Cisco Systems.

Mid-Market: Overall

Mid-Market: Value

Mid-Market: Reliability

Mid-Market: Loyalty

Mid-Market: Worked with during the past 12 months

Next Page: Mid-Market: Overall

Mid

Market: Overall">

To sort the data by rank, rating or alphabetical order, click on any column heading.

Overall

RankVendorScore under $500MScore $500M or moreDifference
1 Hewlett Packard 84% 72% 12%
2 Dell 77% 74% 3%
2 VeriSign 77% 83% -6%
4 Cisco Systems 76% 77% -1%
4 Citrix Systems 76% 76% 0%
6 Research in Motion 75% 79% -4%
7 McAfee 73% 79% -6%
7 Symantec 73% 62% 11%
9 Adobe 72% 75% -3%
10 IBM 71% 62% 9%
11 Microsoft 62% 62% 0%
12 Sun Microsystems 61% 69% -8%
12 Verizon Wireless 61% 64% -3%
14 Sprint Nextel* 60% ° °
15 Oracle (including Hyperion) 56% 59% -3%
16 Verizon Communications 49% 60% -11%
17 AT&T (including Cingular) 45% 55% -10%

*Not enough responents over $500 million selected Sprint Nextel to include

Companies Under $500M Rate Lower

Companies Under $500M Rate Higher

Next Page: Mid-Market: Value

Mid

Market: Value">

To sort the data by rank, rating or alphabetical order, click on any column heading.

Value ratings
The Vendor Value survey's "Value" ratings look at the four ways vendors provide business value to their customers. The percentages are the percent of respondents that gave the vendor an "excellent" or "good" rating, rather than "fair" or "poor."

RankVendorScore under $500MScore $500M or moreDifference
1 Hewlett Packard 83% 71% 12%
2 Dell 78% 74% 4%
2 VeriSign 77% 81% -4%
4 Cisco Systems 73% 75% -2%
4 Citrix Systems 77% 75% 2%
6 Research in Motion 76% 79% -3%
7 McAfee 74% 79% -5%
7 Symantec 72% 62% 10%
9 Adobe 71% 72% -1%
10 IBM 70% 61% 9%
11 Microsoft 62% 62% 0%
12 Sun Microsystems 58% 67% -9%
12 Verizon Wireless 61% 63% -2%
14 Sprint Nextel* 58% ° °
15 Oracle (including Hyperion) 56% 59% -3%
16 Verizon Communications 50% 61% -11%
17 AT&T (including Cingular) 46% 54% -8%

*Not enough responents over $500 million selected Sprint Nextel to include

Rate Lower Than 2006

Rate Higher Than 2006

Next Page: Mid-Market: Reliability

Mid

Market Reliability">

Reliability
The Vendor value survey's "Reliability" ratings look at three factors that make a vendor a good business partner. The percentages are the percent of respondents that gave the vendor an "excellent" or "good" rating, rather than "fair" or "poor."

RankVendorScore under $500MScore $500M or moreDifference
1 Hewlett Packard 84% 74% 10%
2 Dell 76% 75% 1%
2 VeriSign 77% 85% -8%
4 Cisco Systems 79% 79% 0%
4 Citrix Systems 75% 76% -1%
6 Research in Motion 73% 78% -5%
7 McAfee 71% 80% -9%
7 Symantec 75% 62% 13%
9 Adobe 74% 78% -4%
10 IBM 73% 62% 11%
11 Microsoft 61% 62% -1%
12 Sun Microsystems 63% 70% -7%
12 Verizon Wireless 60% 65% -5%
14 Sprint Nextel* 63% ° °
15 Oracle (including Hyperion) 58% 60% -2%
16 Verizon Communications 47% 59% -12%
17 AT&T (including Cingular) 44% 57% -13%

*Not enough responents over $500 million selected Sprint Nextel to include

Rate Lower Than 2006

Rate Higher Than 2006

Next Page: Mid-Market: Loyalty

Loyalty

Loyalty
The ultimate test of a vendor is whether its customers wish to continue to do business with them, even if they were not locked in any way. Unlike the other rating questions, respondents answered simply "yes" or "no."

RankVendorScore under $500MScore $500M or moreDifference
1 Hewlett Packard 95% 88% 7%
2 Dell 90% 87% 3%
2 VeriSign 92% 97% -5%
4 Cisco Systems 94% 96% -2%
4 Citrix Systems 93% 93% 0%
6 Research in Motion 90% 97% -7%
7 McAfee 90% 91% -1%
7 Symantec 87% 87% 0%
9 Adobe 91% 91% 0%
10 IBM 89% 87% 2%
11 Microsoft 84% 85% -1%
12 Sun Microsystems 77% 91% -14%
12 Verizon Wireless 84% 85% -1%
14 Sprint Nextel* 70% ° °
15 Oracle (including Hyperion) 77% 80% -3%
16 Verizon Communications 73% 84% -11%
17 AT&T (including Cingular) 69% 81% -12%

*Not enough responents over $500 million selected Sprint Nextel to include

Rate Lower Than 2006

Rate Higher Than 2006

Next Page: Mid-Market: Worked with during the past 12 months

Worked with during the

past 12 months">

Customer base
Use this chart to see the percentage of respondents whose companies use this vendor now, or have used their products or services during the past twelve months.

 

RankVendorScore under $500MScore $500M or more
1 Hewlett Packard 54% 67%
2 Dell 67% 59%
2 VeriSign 26% 33%
4 Cisco Systems 67% 78%
4 Citrix Systems 32% 58%
6 Research in Motion 24% 38%
7 McAfee 31% 44%
7 Symantec 43% 37%
9 Adobe 45% 44%
10 IBM 40% 74%
11 Microsoft 83% 87%
12 Sun Microsystems 18% 41%
12 Verizon Wireless 34% 40%
14 Sprint Nextel* 21% °
15 Oracle (including Hyperion) 33% 67%
16 Verizon Communications 22% 35%
17 AT&T (including Cingular) 44% 59%

*Not enough responents over $500 million selected Sprint Nextel to include