Mobile & Wireless Slideshow: 10 Tactics For Selling Your CEO On the iPhone

By Don Reisinger  |  Posted 09-21-2010

The BlackBerry Value Proposition

RIM's latest BlackBerry OS 6 is an iterative update over the previous version and, for most companies, not enough to warrant a changeover to a new device such as the Torch. Apple's iOS 4 is arguably the most significant update made to the iPhone in years. It provides a level of user interface that BlackBerry OS 6 can't match.

The BlackBerry Value Proposition

Business Apps

A quick glimpse at the more than 200,000 available apps in the company's store reveals hundreds of worthwhile apps for most companies. If your CEO wants employees to be productive on the go, the iPhone's mobile apps can help achieve that.

Business Apps

Productivity Means Everything

Highlight the iPhone's superior Web browsing, huge App Store, and intuitive functionality. All those features (and many others) combine to make the device a potentially more productive tool than the competition.

Productivity Means Everything

Sell the Extras

The iPhone's many extras, including video and iPod functionality, could play in your favor. Employees can watch educational content from their smartphone. The iPod can be used for accessing work-related podcasts.

Sell the Extras

Worker Retention

Considering 73 percent of all IT workers are under age 45, according to a recent study from TekSystems. Young workers are flooding the corporate world and they want an iPhone. Top talent wants to be at a tech-forward organization.

Worker Retention

Work/Life Balance

BlackBerry is a decidedly business-oriented device. The iPhone entertains users. It's ok to let your employees do more than work on a smartphone, as long as you can manage use policies effectively.

Work/Life Balance

More Control Than Ever

The iPhone 3GS and the iPhone 4 are highly controllable. In fact, just about every element of the devices can be tailored to the needs of your company. Data leaks or security breaches can be limited on the iPhone nowadays.

More Control Than Ever

Android OS Won’t Cut It

Your CEO might want to know why you'd choose iPhone over Android OS. The answer is simple: security. Android OS has come under fire for not having the same level of security that iOS offers. And it could put corporate data at risk.

Android OS Won’t Cut It

It’s A Move Towards the iPad

The iPad is quickly becoming a viable alternative to netbooks in some use cases. Many CEOs already own one. But iPad has limitations, including the lack of phone functionality. iPhone boasts many of the same features. If your CEO seems sold on an iPad, it's a short leap to show them the value of the iPhone.

It’s A Move Towards the iPad

The Competition Is Using It

The last thing your CEO wants to see happen is for your company to fall behind the technology bandwagon. So, if you're set on the iPhone, make it clear that you're staying ahead of, rather than trailing, the competition.

The Competition Is Using It