Apple Premiers Movie-Music Double Feature

By Daniel Drew Turner  |  Posted 09-12-2006

Apple Computer demonstrated on Sept. 12 that it intends to become as big a retailing powerhouse in movie downloads as it has already become in the market for music distribution.

Everything company CEO Steve Jobs revealed Sept. 12 at San Francisco's Yerba Buena Center for the Arts Theater fit into a coherent strategy for strengthening Apple's position (and revenue flow) as a digital media marketer and distributor.

From its strategy for selling movie downloads, to new iPod features, to an unprecedented "sneak peek" at iTV, a product to be announced in early 2007, everything Apple showed all share the primary purpose of expanding the company's ability to sell not hardware, but bits and bytes of entertainment. Though, of course, Apple will sell you the hardware, too.

The only thing conspicuously absent from the announcements was a full-screen video iPod, which some market analysts expected to debut.

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