Gartner: Googazon Could Dominate Web RetailBy Stan Gibson | Posted 10-10-2006
"It's a scary scenario. A few major players could take over Web 2.0," said LeHong, suggesting that a merged entity such as Google and Amazoncall it Googazoncould mediate half of all online transactions.
LeHong termed such a role "pretailing," or serving as the place where consumers would search for a vendor and compare prices and special offers before buying.
"Googazon will sit between your customers and your company. It will be able to provide access to all retailers. It will close 30 percent of transactions and guide 50 percent of purchases in any channel. It will force full retail transparency, and will dictate how we compete," LeHong said.
By 2016, he said, "You will need to work with Googazon."
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