SAP Co-founder Discusses Competitors, Potential BuyersBy Renee Boucher Ferguson | Posted 05-19-2006
"I still regard Oracle as a competitor," said Plattner during a news conference at SAP's annual Sapphire user event May 16-18 here.
"But sooner or later, someone's going to ask the question [to Oracle CEO Larry Ellison]: 'What did you do with my $20 billion dollars [spent during an ongoing two-year acquisition spree]? Its shareholders' money, not his. Then there's Microsoft. Then Google If Google buys Oracle, I'm shaking in my pants."
In 10 years, Plattner said there will be an Asian company in the top-tier competitive mixa main reason SAP is focusing its energies on the Asian market.
Plattner said there was a similarly diminutive group of companies that could potentially acquire SAP: IBM, Microsoft and Google.
"I don't see any more," said Plattner, stressing that SAP is not involved in any merger discussions.
Plattner, who is the chief of SAP's supervisory board, spent much of his time at this year's Sapphire user conference discussing innovationand the necessity of innovating through design.
During a keynote address May 18, Plattner discussed how companiesparticularly SAPhave to stimulate creativity in order to innovate and prosper.
"We have to do more, do breakthrough innovation to differentiate ourselves," said Plattner.
"What we create today might become a commodity in the future."
To this end, Plattner said companies have to think of production in a holistic waylaterally as opposed to systematicallystarting with users (watching, learning and reading to figure out their daily experience).
Plattner said it is also important to add expertise from different disciplines to a design concept team.
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