Research Slideshow: CIO Watch: CRM Apps are On the RiseBy Don Reisinger | Posted 06-24-2011
Businesses spent $16.5 billion on CRM applications in 2010, representing a 6.2 percent increase over 2009.
Spending on CRM apps will hit $18 billion in 2011, representing an increase of 7.6 percent from 2010.
Sales of marketing-focused CRM apps will grow 8.6 percent in 2011 compared with 2010.
Sales of customer-service-focused CRM apps will grow 8.2 percent in 2011 compared with 2010.
Sales-focused CRM apps will see revenues increase 8.6% in 2011 compared with 2010.
CRM solutions aimed at contact centers will increase sales by 5.4 percent in 2011 over 2010.
Oracle, SAP, and Salesforce.com were the only vendors to generate more than $1 billion in revenue from CRM solutions in 2010.
An additional 19 CRM vendors each generated more than $100 million in software revenue in 2010, representing 35% of market share.