Nielsen Says People Spent 22% of Their Time on Social Networks

By CIOinsight  |  Posted 06-17-2010
Nielsen said Internet users all over the world spent 22 percent of their time on social networks such as Facebook, YouTube, Twitter and other such Websites in April. The research firm found social network or blog sites are visited by three-quarters of consumers who visit the Web. This bodes well for advertisers and the free social networks trying to make money from their users' rampant use of their walled gardens to trade and share links, photos, videos and other information.

The research firm found social network or blog sites are visited by three-quarters of consumers who visit the Web. Moreover, the average visitor spent almost 6 hours on these social Websites in April 2010 compared to 3 hours, 31 minutes during April 2009.

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