Loyalty Programs: How 4 Companies Foster Loyalty
By CIOinsight | Posted 11-07-2006Competition for repeat business is fierce. Here's how some leading companies work to keep loyal customers coming back for more.
At a time when most U.S.-based airlines are courting bankruptcy, Continental is turning to IT to improve customer service and beat the competition.
Contactless payments—whether they're made using a fob dangling from a keychain at a gas station, an RFID chip embedded in a cell phone or a new contactless credit/debit card—have now moved from the experimental to the real-world stage.
Opinion: Harrah's digital rewards wager is likely to pay off because the company built the technology around a core business value—customer loyalty.
Is Wal-Mart an unstoppable force? Larry Johnston may be the yardstick. The former GE Appliance savior is now trying to beat the nation's largest grocer at its own game—with a combination of brains and technology.
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As retailers find dollars in having certain stores specialize in various ethnic or lifestyle segments, they are often neglecting to update their store data to match, so finds a new Forrester Research report.
The increased fee disclosure requirements could benefit retailers, as the purpose of a gift card is to encourage customer loyalty.
Nearly 75 percent of shoppers in the U.S. now belong to at least one loyalty program—but how well do they work? The short answer: not as well as they might. We look at why, and analyze how advances in customer data collection are helping three companies—Dorothy Lane Market Inc., Harrah's Entertainment Inc. and eBay Inc.—to revise their business strategies in different ways.
Kodak bet that Ofoto would funnel huge quantities of digital images to its photo printing factories. But the online service has not turned a profit. Now, the snapshot pioneer has bigger plans.
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