Trends Slideshow: The Green Enterprise? Skeptics Abound

By Dennis McCafferty  |  Posted 08-20-2010

The Green Enterprise? Skeptics Abound

Only 29 percent of executives surveyed say that a majority of businesses are committed to sustainability.

The Green Enterprise? Skeptics Abound

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Only 16 percent of consumers surveyed say that a majority of businesses are committed to sustainability.

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78 percent of executives surveyed cite insufficient return on investment as a top barrier to more businesses "going green."

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71 percent of executives say that consumers' unwillingness to pay a premium for green products or services is a top barrier.

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45 percent of executives say that the difficulty in evaluating sustainability across a product-life cycle is a top barrier.

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34 percent of executives say the lack of commitment from senior leadership is a top barrier.

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27 percent of executives say the insufficient government incentives are a top barrier.

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20 percent of executives say internal opposition/lack of consensus is a top barrier for businesses.

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69 percent of executives say that their companies have people who are responsible for green initiatives/practices within the organization.

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38 percent of executives at companies with 10,000 employees or fewer devote no staffing resources to sustainability improvements.

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24 percent of executives at companies with more than 10,000 employees devote no staffing resources to sustainability initiatives.

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35 percent of executives say that the extent of their sustainability initiatives amounts to assigning additional "green" duties to the primary tasks of a team of individual employees.

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Only 12 percent of executives say a C-suite executive or other senior-level member of their organization is dedicated solely to sustainability.

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