Ten Ways Apple Is Infiltrating the Enterprise

By Don Reisinger  |  Posted 12-14-2012

Ten Ways Apple Is Infiltrating the Enterprise

1. Blame BYOD
The Bring Your Own Device craze has been a huge driver of Apple product adoption in the enterprise. Today’s corporate employees are increasingly buying devices like the iPhone 5 and iPad, and CIOs are letting them use them in the office. Why? According to most analysts, the cost savings is enough to address budget shortfalls, and with some security tweaks here and there, the issues aren’t all that major.

Ten Ways Apple Is Infiltrating the Enterprise

Ten Ways Apple Is Infiltrating the Enterprise

2. Blame Consumerization, Too
Consumerization is another major trend impacting the enterprise--and benefiting Apple. CIOs are warming to the idea of bringing consumer-focused products to the enterprise, seeing them as a good way to put the right products in front of their employees. In a July study from CIRP, the research firm found 21% of iPad owners were using the sleek tablet for business.

Ten Ways Apple Is Infiltrating the Enterprise

Ten Ways Apple Is Infiltrating the Enterprise

3. iPhone Creates Inroads
The iPhone is arguably the biggest reason Apple is so popular in the enterprise. Prior to its arrival, Apple products were ignored. Now, CIOs are considering all of the company’s products. The iPhone warmed enterprise users to Apple products and upon doing so, opened the floodgates.

Ten Ways Apple Is Infiltrating the Enterprise

Ten Ways Apple Is Infiltrating the Enterprise

4. iPad Everywhere
At last count, nearly all Fortune 500 corporations were either using or testing iPads. Who would have thought that possible several years ago? Recently, Lowe’s announced that it would integrate the iPad into some of its customer service and point-of-sale efforts. When corporations move to new products, small businesses typically follow. That’s happening with Apple products.

Ten Ways Apple Is Infiltrating the Enterprise

Ten Ways Apple Is Infiltrating the Enterprise

5. PC Life Cycles
About a decade ago, a two-year upgrade in PCs wasn’t all that uncommon in the enterprise. After a while, that upgrade figure has increased to about four or five years. But according to one Jefferies analyst, the enterprise’s PC life cycles could extend even further to eight years. Why? It frees companies to acquire other desired products, like iPads and iPhones.

Ten Ways Apple Is Infiltrating the Enterprise

Ten Ways Apple Is Infiltrating the Enterprise

6. Windows 8 Is an Issue
Windows 8 is potentially a major issue for Microsoft and a huge opportunity for Apple. According to IDC, Windows 8 adoption in the enterprise won’t start until about 2014. And if CIOs continue to find the operating system’s learning curve will hurt productivity, they might look elsewhere for their hardware.

Ten Ways Apple Is Infiltrating the Enterprise

Ten Ways Apple Is Infiltrating the Enterprise

7. Employee Productivity Is A Going Concern
Employee productivity is always a major concern for enterprise decision-makers. Because of Apple’s operating system design, which is simple and relies heavily on intuition, employees are getting work done on iPads and Macs easier and at a rapid clip. As long as that continues, Apple’s enterprise adoption should only rise.

Ten Ways Apple Is Infiltrating the Enterprise

Ten Ways Apple Is Infiltrating the Enterprise

8. App Developers
There was a time when developers would only focus on Windows. But with more than 700,000 apps in the App Store and tens of thousands of programs in the Mac App Store, it’s become clear developers have gone elsewhere to sell their wares. And although enterprise apps were slow to arrive in those stores, they’re now everywhere. And CIOs know it.

Ten Ways Apple Is Infiltrating the Enterprise

Ten Ways Apple Is Infiltrating the Enterprise

9. Macs Are More Friendly
Macs weren’t always enterprise products, but lately they might be considered viable for the corporate world. A device like the MacBook Air, for example, appeals to the enterprise’s desire for quality and mobility. And the latest iMac is a great space-saver for desks. Simply put, Macs are more enterprise-friendly than ever.

Ten Ways Apple Is Infiltrating the Enterprise

Ten Ways Apple Is Infiltrating the Enterprise

10. Design Matters
Believe it or not, CIOs actually care about product design. There was a time when it was believed that design didn’t matter, which meant those ugly gray Dell boxes entered the office. But nowadays, companies look, well, cooler if they use Macs. Plus, Apple’s design features, including a focus on thinness and space-savings, means the look and feel of its products can actually be functional.

Ten Ways Apple Is Infiltrating the Enterprise