9 Things Microsoft Must Do In 2013

By Don Reisinger  |  Posted 01-02-2013

9 Things Microsoft Must Do In 2013

1. Launch a Smartphone
One of the first things Microsoft should do next year is launch its own smartphone. Sure, HTC and Samsung might not like it, but they are doing little to help Windows Phone 8. It’s time Microsoft takes matters into its own hands.

9 Things Microsoft Must Do In 2013

9 Things Microsoft Must Do In 2013

2. Surface 2.0
A new Surface is absolutely necessary for Microsoft. The tablet is fine now, but it’s not an ideal solution for consumers and enterprise users. Microsoft can address that problem with a new slate that addresses both parties’ needs.

9 Things Microsoft Must Do In 2013

9 Things Microsoft Must Do In 2013

3. Better Phone Software
Windows Phone 8 is a step-up over Microsoft’s previous mobile OS, but it’s not an Android killer. Microsoft needs to lift the odd vendor requirements–720p resolution at best? Really?–and deliver a vastly improved software experience.

9 Things Microsoft Must Do In 2013

9 Things Microsoft Must Do In 2013

4. Forget About Google
Microsoft focuses on Google every hour of every day. That needs to stop. Microsoft needs to stick to its game of software and enterprise services and ensure that they are the best.

9 Things Microsoft Must Do In 2013

9 Things Microsoft Must Do In 2013

5. Windows 8’s Learning Curve
The Windows 8 learning curve has gotten even more attention than the operating system. Microsoft needs to fix that and release an update that makes subtle tweaks to the OS to make it easier for Windows XP, Vista and 7 converts.

9 Things Microsoft Must Do In 2013

9 Things Microsoft Must Do In 2013

6. Help PC Vendors
The PC market is declining. In 2013, the software giant must address that reality. If that means launching its own line of PCs or helping vendors with boatloads of cash, Microsoft must do it. PCs are integral to Microsoft’s immediate future.

9 Things Microsoft Must Do In 2013

9 Things Microsoft Must Do In 2013

7. Cloud Offerings
The cloud is an often-forgotten topic in discussions of Microsoft’s future. Microsoft should dedicate serious resources to improving its cloud offerings and finding new ways to capitalize on cloud computing.

9 Things Microsoft Must Do In 2013

9 Things Microsoft Must Do In 2013

8. Enterprise’s Importance
The corporate world is another important component of Microsoft’s future. Without strong enterprise support, Microsoft could start to falter. The company must identify the corporate world’s needs and deliver what it wants.

9 Things Microsoft Must Do In 2013

9 Things Microsoft Must Do In 2013

9. Spend, Spend, Spend
Microsoft has billions of dollars of cash in reserve. It should consider acquiring a handset maker–RIM?–and start buying more in the online space. Microsoft’s distinct advantage over most other firms is its abundant cash reserves.

9 Things Microsoft Must Do In 2013