Digital Marketing Needs More CIO Attention

By Michael Vizard  |  Posted 03-21-2013

Digital Marketing Needs More CIO Attention

Percent of Company Revenue Spend on Digital Marketing It will rise by 9% in 2013, on a base of 2.5% of company revenue.

Digital Marketing Needs More CIO Attention

Digital Marketing Needs More CIO Attention

Percentage of Marketing Budget Allocated to Digital Marketing Digital marketing now accounts for 12.5% of the average marketing budget.

Digital Marketing Needs More CIO Attention

Digital Marketing Needs More CIO Attention

Top Four Priorities
Commerce experience, Social marketing, • Content creation and management, • Mobile marketing

Digital Marketing Needs More CIO Attention

Digital Marketing Needs More CIO Attention

Top Three Keys to Marketing Success
• Digital advertising, • Social marketing, • Corporate website

Digital Marketing Needs More CIO Attention

Digital Marketing Needs More CIO Attention

Funding for Digital Marketing On average, 28% of marketers say they have reduced their traditional advertising budget in order to fund digital marketing activities.

Digital Marketing Needs More CIO Attention

Digital Marketing Needs More CIO Attention

Digital Marketing Savings Savings are frequently reinvested.

Digital Marketing Needs More CIO Attention

Digital Marketing Needs More CIO Attention

Digital Marketing Activities They are outsourced about half of the time.

Digital Marketing Needs More CIO Attention

Digital Marketing Needs More CIO Attention

Rise of the Marketing CTO About 70% of marketers have their own CTOs

Digital Marketing Needs More CIO Attention