11 Blogging Best Practices for IT Teams
By Dennis McCafferty | Posted 02-22-201311 Blogging Best Practices for IT Teams
Seeking Clearance If an employee mentions your organization in a blog post, he or she should seek the company's approval.
11 Blogging Best Practices for IT Teams
Full Disclosure Such mentions must make it clear that the blogger is an employee, with a real name and stated organizational role.
11 Blogging Best Practices for IT Teams
Keep the Customer Happy Never, ever allow for clients and customers to be quoted without their approval.
11 Blogging Best Practices for IT Teams
Single Voice Staffers should indicate the views expressed are theirs and not the company's.
11 Blogging Best Practices for IT Teams
Faulty Forecasting They should avoid corporate financial predictions altogether as it could get your department into trouble with the Sarbanes-Oxley stewards.
11 Blogging Best Practices for IT Teams
Quick Fix If an employee publishes a mistake, he or she must correct it immediately.
11 Blogging Best Practices for IT Teams
Don’t Criticize Rivals Disparaging competitors is often viewed as "bad form" and should be avoided.
11 Blogging Best Practices for IT Teams
Brand Visibility Assuming all rules are followed and your team members are exercising good judgment, encourage them to link to your organization's site.
11 Blogging Best Practices for IT Teams
Personal Conduct Even for purely personal posts, employees must be careful never to publish anything that would embarrass their employer.
11 Blogging Best Practices for IT Teams
Thou Shalt Not Steal Employees should never quote more than short excerpts of someone else's work--and directly link to it when they do.
11 Blogging Best Practices for IT Teams
Good Karma Rules Urge your staffers to avoid "picking fights" on blogs and social media, especially if the postings are even remotely company related.
