11 Blogging Best Practices for IT Teams

By Dennis McCafferty  |  Posted 02-22-2013

11 Blogging Best Practices for IT Teams

Seeking Clearance  If an employee mentions your organization in a blog post, he or she should seek the company's approval.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Full Disclosure  Such mentions must make it clear that the blogger is an employee, with a real name and stated organizational role.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Keep the Customer Happy  Never, ever allow for clients and customers to be quoted without their approval.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Single Voice  Staffers should indicate the views expressed are theirs and not the company's.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Faulty Forecasting  They should avoid corporate financial predictions altogether as it could get your department into trouble with the Sarbanes-Oxley stewards.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Quick Fix  If an employee publishes a mistake, he or she must correct it immediately.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Don’t Criticize Rivals  Disparaging competitors is often viewed as "bad form" and should be avoided.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Brand Visibility  Assuming all rules are followed and your team members are exercising good judgment, encourage them to link to your organization's site.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Personal Conduct  Even for purely personal posts, employees must be careful never to publish anything that would embarrass their employer.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Thou Shalt Not Steal  Employees should never quote more than short excerpts of someone else's work--and directly link to it when they do.

11 Blogging Best Practices for IT Teams

11 Blogging Best Practices for IT Teams

Good Karma Rules  Urge your staffers to avoid "picking fights" on blogs and social media, especially if the postings are even remotely company related.

11 Blogging Best Practices for IT Teams