Twitter, Facebook Find Friends in the Enterprise

By Don Reisinger  |  Posted 10-12-2012

Twitter, Facebook Find Friends in the Enterprise

According to the study conducted by the Social Business Council, 59 percent of companies say that their new social-engagement initiatives encompass all corporate employees.

Twitter, Facebook Find Friends in the Enterprise

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Regardless of whether a company offers access to some or all of the employees, a whopping 75 percent of respondents say that their social profiles are primarily owned by the IT side.

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Interestingly, 38 percent of respondents said that a company’s primary social-media owner is the corporate communications division.

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Just 12.7 percent of respondents said that their social profiles are run by the marketing side – a surprise, since social media is often tied to advertising.

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When considering the use of social networks, respondents told the Social Business Council that groups are the most important components in their strategies.

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The Social Business Council found that discussions and forums were the second-most-important aspect of their efforts.

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Assessing engagement across social-media channels can be difficult, and the Social Business Council found that 37 percent of respondents say that just a small percentage of employees are actually active on corporate social profiles.

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That said, 34 percent of respondents said that social engagement for them is on the rise with more employees becoming active and regularly logging in.

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Just 9 percent of respondents say that their social profiles are widely used by workers.

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According to the Social Business Council, 51 percent of companies say that they have not integrated their external social efforts with those that are running internally.

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The Social Business Council found that just 4 percent of respondents have already found a way to integrate internal and external social efforts.

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