Users Want Mobile Apps, Not Mobile Websites

By Don Reisinger  |  Posted 03-22-2013

Users Want Mobile Apps, Not Mobile Websites

So Long, Mobile Websites  Although mobile Websites are important to some users, 85% of respondents say they'd prefer a mobile app than a mobile site.

Users Want Mobile Apps, Not Mobile Websites

Users Want Mobile Apps, Not Mobile Websites

Why Apps  Why are apps considered the best? The largest number of respondents--55%--says it is all about convenience. Another 48% of users say it is faster to find information in an app than on a mobile site.

Users Want Mobile Apps, Not Mobile Websites

Users Want Mobile Apps, Not Mobile Websites

App Issues Abound  Despite their popularity, mobile apps are hardly perfect. 62% of respondents have had issues with apps crashing or freezing, and another 40% have experienced problems getting an app to launch.

Users Want Mobile Apps, Not Mobile Websites

Users Want Mobile Apps, Not Mobile Websites

Watch Out for Bad Behavior  App performance issues aren't something that users will just ignore. In fact, 48% of respondents say if an app's performance is subpar, they are unlikely to use it again.

Users Want Mobile Apps, Not Mobile Websites

Users Want Mobile Apps, Not Mobile Websites

Writing An App? Check the Ratings  Debate rages over the value of app store user ratings, but 84% of users say the ratings help them determine whether they should download a program.

Users Want Mobile Apps, Not Mobile Websites

Users Want Mobile Apps, Not Mobile Websites

What Should An App Offer?  Users want easy access to information and the ability to communicate in real time with an app, or they're not nearly as likely to use it.

Users Want Mobile Apps, Not Mobile Websites

Users Want Mobile Apps, Not Mobile Websites

Problems Abound  Surprisingly, 56% of respondents say they have experienced at least one problem with a mobile app in the last six months.

Users Want Mobile Apps, Not Mobile Websites

Users Want Mobile Apps, Not Mobile Websites

Where's Their Patience?  31% of respondents want their app to open in two seconds. If not, they're unhappy with it.

Users Want Mobile Apps, Not Mobile Websites

Users Want Mobile Apps, Not Mobile Websites

Performance All the Way  More than one-third of respondents--34%--say that mobile app performance is "very important." Another 50% say it is "somewhat important."

Users Want Mobile Apps, Not Mobile Websites