IT, Marketing Struggling With Customer Initiatives

By Dennis McCafferty  |  Posted 04-22-2013

IT, Marketing Struggling With Customer Initiatives

United Effort  85% of marketers and tech decision-makers feel that alignment between the two roles is critical to the execution of customer-centric programs.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Customers First  76% of marketers believe that it's key to place the customer at the center of a relationship, compared to 69% of IT execs.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Grand Plan  51% on the tech side say big data is critical to executing on customer-centric programs, while 40% of marketers feel this way.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Big Complication  50% of IT execs indicate that Big Data has added complexity to developing actionable customer profiles, as opposed to 46% of marketers.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

In the Loop  62% of tech leaders say they should be brought in earlier and more frequently into discussions about overarching customer engagement strategies.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Collaboration Opp  39% of IT execs are pushing for more regular customer strategy sessions that involve both the tech side and marketing.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Conflicting Situation  54% on the tech side say there have been challenges in their relationship with marketing over IT deployments.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Packed Schedule  53% in IT feel that they have to deal with priorities other than marketing programs, which has led to conflict.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Fuzzy Notions  41% from tech say that marketing does not clearly outline its goals/strategies.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Stalled Motion  One-quarter of IT execs indicate there is no management mandate to push certain marketing projects forward.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Tower of Babel  27% in tech say there have been breakdowns in communications due to a lack of "shared language" between them.

IT, Marketing Struggling With Customer Initiatives

IT, Marketing Struggling With Customer Initiatives

Money Talks  33% in IT admit there have been strained relations over budget battles.

IT, Marketing Struggling With Customer Initiatives