It's Time for Big Data to Deliver

By Dennis McCafferty  |  Posted 04-02-2013

It's Time for Big Data to Deliver

Big Efforts  More than one-half of the surveyed organizations have undertaken big data projects in 2012.

It's Time for Big Data to Deliver

It's Time for Big Data to Deliver

Big Spenders  These companies’ median annual investment on big data initiatives is $10 million.

It's Time for Big Data to Deliver

It's Time for Big Data to Deliver

Great Expectations  43% of those companies predict an ROI of more than 25% for their big data initiatives.

It's Time for Big Data to Deliver

It's Time for Big Data to Deliver

Impact Maker  Four of five companies pursuing big data say they've improved business as a result.

It's Time for Big Data to Deliver

It's Time for Big Data to Deliver

Top Big Data Geographic Regions  The U.S. is #1, with 68% of companies adopting big data initiatives. Latin America is next (51%), followed by Europe (45%).

It's Time for Big Data to Deliver

It's Time for Big Data to Deliver

Top Big Data Business Areas  Sales: 15%Marketing: 15%Customer service: 13%R&D and new product development: 11%

It's Time for Big Data to Deliver

It's Time for Big Data to Deliver

Tech Focus  The IT department is the focus of 11% of big data spending.

It's Time for Big Data to Deliver

It's Time for Big Data to Deliver

Structural Assessment  49% of the data is unstructured or semi-structured, and the rest is structured.

It's Time for Big Data to Deliver

It's Time for Big Data to Deliver

Inside Job  70% of the data comes from internal sources, as opposed to external ones.

It's Time for Big Data to Deliver

It's Time for Big Data to Deliver

Web Factor  Companies that generate more than 75% of their revenue through the Internet spend six times more on big data than businesses for which the Internet accounts for 25% or less of their revenue.

It's Time for Big Data to Deliver