CIOs Turn to Social Media as a Purchasing Tool

By Dennis McCafferty  |  Posted 12-04-2012

CIOs Turn to Social Media as a Purchasing Tool

Strictly Business
85% of IT decision makers have used at least one social network for business.

CIOs Turn to Social Media as a Purchasing Tool

CIOs Turn to Social Media as a Purchasing Tool

Vendor Engagement
73% have engaged with an IT vendor on a social network.

CIOs Turn to Social Media as a Purchasing Tool

CIOs Turn to Social Media as a Purchasing Tool

Social Influence
59% say they're influenced by at least one social network when considering a tech purchase.

CIOs Turn to Social Media as a Purchasing Tool

CIOs Turn to Social Media as a Purchasing Tool

Making Decisions
Nearly 50% are influenced by social networks during each of the five phases of decision making: gaining awareness, evaluating scope, planning the purchase, and then selecting and implementing it.

CIOs Turn to Social Media as a Purchasing Tool

CIOs Turn to Social Media as a Purchasing Tool

Learning From Peers
58% turn to social networks so they can learn from trusted peers before making a purchase.

CIOs Turn to Social Media as a Purchasing Tool

CIOs Turn to Social Media as a Purchasing Tool

Information Access
40% say social networks allow them to quickly find information during a purchase decision.

CIOs Turn to Social Media as a Purchasing Tool

CIOs Turn to Social Media as a Purchasing Tool

Connect With Vendors
37% use social networks to readily help them connect with vendors.

CIOs Turn to Social Media as a Purchasing Tool

CIOs Turn to Social Media as a Purchasing Tool

Making Connections
49% say social media enables them to connect to a broader network during a purchasing phase.

CIOs Turn to Social Media as a Purchasing Tool