Companies Face Customer Analytics Challenges

By Dennis McCafferty  |  Posted 08-14-2013

Companies Face Customer Analytics Challenges

Hot Item  82% of companies use customer analytics.

Companies Face Customer Analytics Challenges

Companies Face Customer Analytics Challenges

Budget Requests  95% of these companies plan to increase their analytics tech spend, with an average increase of 21%.

Companies Face Customer Analytics Challenges

Companies Face Customer Analytics Challenges

Adding Human Assets  Three-quarters plan to increase their investment in analytics staffing, with an average increase of 25%.

Companies Face Customer Analytics Challenges

Companies Face Customer Analytics Challenges

In the Dark  38% of these organizations do not know—or can't measure—the ROI of their customer-analytics efforts.

Companies Face Customer Analytics Challenges

Companies Face Customer Analytics Challenges

What Types of Data do Companies Seek?  Customer demographics: 69%Primary and research data: 69%Point-of-sale and transaction data: 61%Customer-interaction data: 49%Social-media data: 41%

Companies Face Customer Analytics Challenges

Companies Face Customer Analytics Challenges

What Results Organizations Seek From Customer Analytics:  Customer acquisition and retention: 69%Enhanced customer satisfaction: 63%Increased customer loyalty: 46%

Companies Face Customer Analytics Challenges

Companies Face Customer Analytics Challenges

Structured Like Silos  43% of organizations struggle to access data that's managed by other departments.

Companies Face Customer Analytics Challenges

Companies Face Customer Analytics Challenges

Big Numbers  39% find it challenging to integrate massive amounts of data.

Companies Face Customer Analytics Challenges

Companies Face Customer Analytics Challenges

Disparate Situations  38% struggle to integrate different types of data.

Companies Face Customer Analytics Challenges

Companies Face Customer Analytics Challenges

Seeking Insights  37% face difficulties in converting data into actionable insight.

Companies Face Customer Analytics Challenges