Managers Unclear About Impact of Social Business

By Dennis McCafferty  |  Posted 11-29-2012

Managers Unclear About Impact of Social Business

Socially Active
46% of companies increased their social business investments in 2012.

Managers Unclear About Impact of Social Business

Managers Unclear About Impact of Social Business

Future Investment
62% will increase spending on social business during the next three years.

Managers Unclear About Impact of Social Business

Managers Unclear About Impact of Social Business

Customer Focus
54% of companies will increase social business investment to benefit customer service over the next two years, up from 38% today.

Managers Unclear About Impact of Social Business

Managers Unclear About Impact of Social Business

Sales Pitch
60% of organizations will increase social business investments to benefit sales during the next two years, up from 46% today.

Managers Unclear About Impact of Social Business

Managers Unclear About Impact of Social Business

Collaborative Effort
More than 80% of businesses already engaged in workforce collaboration will take advantage of greater social business investment to find information and collaborate more effectively in the next two years, up from nearly 66% today.

Managers Unclear About Impact of Social Business

Managers Unclear About Impact of Social Business

In the Dark
Two-thirds of respondents say they’re not sure they sufficiently understand the impact that social technologies will have upon their organization in the next three years.

Managers Unclear About Impact of Social Business

Managers Unclear About Impact of Social Business

Culture Shock
Nearly three-quarters of survey participants say they’re underprepared for the cultural changes that social business requires.

Managers Unclear About Impact of Social Business

Managers Unclear About Impact of Social Business

Stuck in the Middle
Only 22% of respondents believe that middle managers are prepared to incorporate social technologies into their daily practices.

Managers Unclear About Impact of Social Business

Managers Unclear About Impact of Social Business

Half-Hearted Leadership
Less than half of survey participants feel that social-business efforts have support from the C-suite.

Managers Unclear About Impact of Social Business

Managers Unclear About Impact of Social Business

Muddled Metrics
Only 20% of organizations can track key performance indicators and return on investment for their social business efforts. 

Managers Unclear About Impact of Social Business