Some CEOs Disregard Social-Media Reputation

By Dennis McCafferty  |  Posted 12-31-2012

Some CEOs Disregard Social-Media Reputation

"What, Me Worry?"
More than one-third of CEOs fail to consider their company's social-media reputation when making business decisions.

Some CEOs Disregard Social-Media Reputation

Some CEOs Disregard Social-Media Reputation

No Visible Reaction
More than 10% of organizations will not take any action to address a damaging article or social-media post.

Some CEOs Disregard Social-Media Reputation

Some CEOs Disregard Social-Media Reputation

Reputable Approach
70% of B2C execs say their CEO frequently considers social-media reputation in their decision-making, compared to 57% of B2B execs.

Some CEOs Disregard Social-Media Reputation

Some CEOs Disregard Social-Media Reputation

Rapid Response
63% of B2C execs believe their firms could respond to a negative online post within 24 hours, compared to only 45% of B2B execs.

Some CEOs Disregard Social-Media Reputation

Some CEOs Disregard Social-Media Reputation

Social Engagement
13% of B2B execs say their organizations would not engage an audience online at all to defend their reputation, as opposed to 6% of B2C execs.

Some CEOs Disregard Social-Media Reputation

Some CEOs Disregard Social-Media Reputation

Big Picture Thinking
71% of execs at larger companies say their CEO sometimes or always considers their company's social media reputation in conducting business, compared to 55% of execs at smaller organizations.

Some CEOs Disregard Social-Media Reputation

Some CEOs Disregard Social-Media Reputation

Non-Factor
45% of execs at smaller organizations say social media is rarely or never considered in decision-making, as opposed to 29% of larger firms.

Some CEOs Disregard Social-Media Reputation