Companies Spend to Increase Social-Media Influence

By Dennis McCafferty  |  Posted 02-21-2013

Companies Spend to Increase Social-Media Influence

Ante Up  59% of companies plan to increase spending on social media this year.

Companies Spend to Increase Social-Media Influence

Companies Spend to Increase Social-Media Influence

Top Destinations  91% of companies have a presence on Facebook, as opposed to 85% on Twitter and 73% on YouTube.

Companies Spend to Increase Social-Media Influence

Companies Spend to Increase Social-Media Influence

Minority Share  Only 26% have a presence on Google+.

Companies Spend to Increase Social-Media Influence

Companies Spend to Increase Social-Media Influence

Target in Sight  55% have set goals to measure the success of their social-media programs, such as a certain number of Facebook "likes/fans" or Twitter followers.

Companies Spend to Increase Social-Media Influence

Companies Spend to Increase Social-Media Influence

Top Online Services Frequented by Consumers
• YouTube: 80%
• Facebook: 74%
• Retail websites: 50%
• Google+: 47%
• Blogs: 45%

Companies Spend to Increase Social-Media Influence

Companies Spend to Increase Social-Media Influence

Most-Trusted Online Services Among Consumers
• News sites: 51%
• Facebook: 32%
• Retail sites: 31%
• YouTube: 29%
• Blogs: 29%

Companies Spend to Increase Social-Media Influence

Companies Spend to Increase Social-Media Influence

Online Services Most "Shared" by Consumers
• Facebook: 57%
• YouTube: 40%
• Blogs: 26%
• News websites: 26%
• Google+: 25%

Companies Spend to Increase Social-Media Influence

Companies Spend to Increase Social-Media Influence

Online Services Most Likely to Influence a Purchase
• Retail websites: 56%
• Brand sites: 34%
• Blogs: 31%
• Facebook: 31%
• Groups/forums: 28%

Companies Spend to Increase Social-Media Influence

Companies Spend to Increase Social-Media Influence

Voice of Authority  86% of "influencers" have blogs.

Companies Spend to Increase Social-Media Influence

Companies Spend to Increase Social-Media Influence

Face Time  83% of influencers post on Facebook more than once a week, as opposed to 71% on Twitter and just 27% on LinkedIn.

Companies Spend to Increase Social-Media Influence