Organizations Struggling With Content Demands

By Dennis McCafferty  |  Posted 08-12-2013

Organizations Struggling With Content Demands

Inadequate Resources  61% of content and information-development managers and professionals say their current content will not support customers' future requirements.

Organizations Struggling With Content Demands

Organizations Struggling With Content Demands

Words are Cheap  33% can develop text content, but their customers are asking for video and animation.

Organizations Struggling With Content Demands

Organizations Struggling With Content Demands

People Power  45% say their customers want to assemble their own collections of content-on-demand.

Organizations Struggling With Content Demands

Organizations Struggling With Content Demands

Mass Migration  74% expect to publish no less than three-quarters of their content electronically by the end of this year.

Organizations Struggling With Content Demands

Organizations Struggling With Content Demands

Stalled Progress  54% say their content is either not ready for this conversion, or they're uncertain if it is.

Organizations Struggling With Content Demands

Organizations Struggling With Content Demands

Tech Challenged  43% lack the expertise to use the new technologies they require to make a conversion.

Organizations Struggling With Content Demands

Organizations Struggling With Content Demands

Old School  31% have no effective re-use of content means except for "copy and paste."

Organizations Struggling With Content Demands

Organizations Struggling With Content Demands

What's Needed to Make Conversion  Support from tech experts: 53%Support of senior management, and development of strong business reasons for change: 51%Convincing of team members that this change is needed: 43%

Organizations Struggling With Content Demands

Organizations Struggling With Content Demands

A Winning Combination 46% of survey participants will use a combination of in-house and outsourced work to make the transition.

Organizations Struggling With Content Demands

Organizations Struggling With Content Demands

Moving Forward  Over the next two to three years, mobile-device publishing among survey participants will increase from 22% to 72%.

Organizations Struggling With Content Demands