Ten Ways to Build a Strong Social Business Culture

By Dennis McCafferty  |  Posted 12-18-2012

Ten Ways to Build a Strong Social Business Culture

1. Plot a Path
First, map out how IT will support social business, and the desired outcomes.

Ten Ways to Build a Strong Social Business Culture

Ten Ways to Build a Strong Social Business Culture

2. Set Clear Guidelines
Effective guidelines dictate direction and restrictions to employees, while giving them enough freedom to pursue their own course.

Ten Ways to Build a Strong Social Business Culture

Ten Ways to Build a Strong Social Business Culture

3. Encourage Transparency
Transparency translates to trust, and trust translates to passion among employees, customers and partners.

Ten Ways to Build a Strong Social Business Culture

Ten Ways to Build a Strong Social Business Culture

4. Hire for Good Cultural Qualities
A good employee isn't necessarily a good "fit." Find out about a candidate's social-media practices and philosophies as part of the interviewing process.

Ten Ways to Build a Strong Social Business Culture

Ten Ways to Build a Strong Social Business Culture

5. Designate Social Media Ambassadors
These ambassadors will serve as mentors to younger--and senior--employees to set the tone for your social-business pursuits.

Ten Ways to Build a Strong Social Business Culture

Ten Ways to Build a Strong Social Business Culture

6. Let Ideas Float From Bottom to Top
Executives armed with information from the front lines make more optimal strategic decisions.

Ten Ways to Build a Strong Social Business Culture

Ten Ways to Build a Strong Social Business Culture

7. Act Upon Feedback
If your department doesn't respond to input from other departments, customers, social-media users and partners, then feedback will cease, stagnating your social-media impact.

Ten Ways to Build a Strong Social Business Culture

Ten Ways to Build a Strong Social Business Culture

8. Create an Information-Sharing Strategy
Effective company-wide collaboration will encourage the sharing of the best in social-media practices.

Ten Ways to Build a Strong Social Business Culture

Ten Ways to Build a Strong Social Business Culture

9. Create Incentives for Sharing
In the past, hoarding information led to power. In the social media age, sharing information leads to power. Drive this message home by rewarding those who give knowledge freely.

Ten Ways to Build a Strong Social Business Culture

Ten Ways to Build a Strong Social Business Culture

10. Allow Employees to Fail
Coming down too hard on a staffer for "crossing a line" will stifle future conversations. Discuss inappropriate postings calmly and privately, and quietly remove or edit them.

Ten Ways to Build a Strong Social Business Culture