Smartphone Users Seek Instant Satisfaction

By Dennis McCafferty  |  Posted 01-16-2013

Smartphone Users Seek Instant Satisfaction

Instant Gratification  87% of smartphone users regularly use their device to send texts or instant messages, while only 20% use traditional computers to do so.

Smartphone Users Seek Instant Satisfaction

Smartphone Users Seek Instant Satisfaction

In-Box  90% of routinely manage emails on their traditional computers, as opposed to 72% who do this on smartphones.

Smartphone Users Seek Instant Satisfaction

Smartphone Users Seek Instant Satisfaction

Seeking Direction  73% of smartphone users regularly use their devices for mapping and navigation, compared to 56% on a traditional computer.

Smartphone Users Seek Instant Satisfaction

Smartphone Users Seek Instant Satisfaction

Sharing Opinions  86% of routinely take surveys on their traditional computers, while 24% do so on smartphones.

Smartphone Users Seek Instant Satisfaction

Smartphone Users Seek Instant Satisfaction

Game Time  56% regularly play games on their smartphones, compared to 52% on traditional computers.

Smartphone Users Seek Instant Satisfaction

Smartphone Users Seek Instant Satisfaction

Researching Products  81% study products and services on their traditional computers, up considerably from the 45% who do this on smartphones.

Smartphone Users Seek Instant Satisfaction

Smartphone Users Seek Instant Satisfaction

Social Trends  69% routinely visit social-media sites on their traditional computers, compared to 64% on smartphones.

Smartphone Users Seek Instant Satisfaction

Smartphone Users Seek Instant Satisfaction

Social Sharing  51% share social-media posts on traditional computers, as opposed to 44% on smartphones.

Smartphone Users Seek Instant Satisfaction

Smartphone Users Seek Instant Satisfaction

Absolutely Free   66% download free apps, music and videos on their smartphones, compared to 38% on traditional computers.

Smartphone Users Seek Instant Satisfaction

Smartphone Users Seek Instant Satisfaction

Face Time  35% use video chat on their traditional computers, as opposed to 23% on smartphones.

Smartphone Users Seek Instant Satisfaction