What Consumers Want From the Mobile Web

By Dennis McCafferty  |  Posted 07-11-2013

What Consumers Want From the Mobile Web

Logging In  More than one-quarter of consumers spend in excess of five hours on the mobile Web every day, and 7% spend more than 12 hours a day on it.

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

Mobile Searching  90% spend time on mobile Web searches every day.

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

Most Important Qualities of a Mobile Website  Speed: 41%Consistency with PC Web experience: 33%Security: 16%

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

Surest Path  44% are more likely to wait for a PC site rather than try to access a mobile site that doesn't function well on a device.

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

Consumer Choices  More than three in 10 won't bother using a non-optimized mobile site, or will turn to a competitor’s site.

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

Opting Out  Only 27% regularly download apps when prompted.

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

Prerequisite  21% of consumers who download apps when prompted do so because they think it's required to keep accessing the content.

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

Why Consumers Won't Download Apps From Websites:  They're just browsing for information: 37%They don't want to "waste data time" downloading an app: 29%, They prefer working with Websites: 29%They have too many apps: 16%They don't have time: 9%

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

Slow Sales Day  Less than 8% of consumers have used mobile Websites for payments and purchases.

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

Happy Browsing  42% prefer Websites to native apps for mobile web searching.

What Consumers Want From the Mobile Web

What Consumers Want From the Mobile Web

High Marks  95% are satisfied with their mobile Web experience, whether via a smartphone or tablet.

What Consumers Want From the Mobile Web