10 Things Every CIO Should Know About Google

By Don Reisinger  |  Posted 10-22-2012

10 Things Every CIO Should Know About Google

It’s Becoming More Microsoft-Like
Although Google can’t stand Microsoft, the company is becoming more like the software giant each day. Google is big, it’s brooding, and it wants to dominate the marketplace. Now, it’s trying to do the same in the enterprise.

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It All Comes Back to Advertising
Be aware that every decision Google makes and everything that the company would like to achieve in the enterprise in some way relates to advertising. Like it or not, ads drive Google’s business. And that will continue to spill over into the enterprise.

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It Doesn’t Truly Understand Enterprise Productivity
Google doesn’t seem to understand enterprise productivity. The company’s Chrome OS isn’t designed to increase employee output, and a compelling argument can be made that Google Docs actually slows down employees. It’s something to keep in mind.

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It’s A Consumer-First Company
For years, Google has been trying to appeal to consumers. In fact, consumer appeal stands at the center of its product strategy. Until that changes, consider Google a consumer-focused company trying to win it big in the enterprise.

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Patents Are A Going Concern
Google’s patents are something enterprise users should keep an eye on. As the search continues its march into new territories, it could find itself in some patent trouble with companies that are already established there. Remember Java?

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A True End-to-End Provider
Google makes it clear that it wants to be a true end-to-end provider. So, in addition to offering software, the company offers up hardware, as it does with the Nexus 7. Google isn’t content to just offer up one solution – it wants all of its products to be used.

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Simplicity Reigns Supreme
Simplicity reigns supreme in Google’s world. The company’s products are designed to limit the amount of interaction with its services. That’s great for those who want to quickly complete easy tasks, but enterprise users need more sophisticated functions.

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Corporate Value Isn’t Always Understood
There’s a commonly used term in enterprise computing, called corporate value. What kind of value can a company derive from a given product or service? Companies like Oracle, IBM, and Microsoft obsess over that. Google, meanwhile, doesn’t seem to fully understand it, given its product offerings. That’s a problem.

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It’s New to the Gam
Google is new to the enterprise scene, so it can’t be expected to know what IBM and other major vendors have learned over the years. However, its youth should translate to inexperience for CIOs. And inexperience is never a good thing.

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Employees Love Google
All of that said, be aware that employees truly love Google. In fact, the company is arguably one of the most beloved firms in the world. So, if you’d ask employees whether you should play nice with Google or not, they’ll say yes. Should you? Probably not.

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