Businesses Trusted Despite Recent Data Breaches

By Don Reisinger  |  Posted 05-27-2013

Businesses Trusted Despite Recent Data Breaches

Trusting Consumers  Despite the recent attacks on companies that have left user names, passwords and other personal information vulnerable to cybercriminals, 91% of consumers say they trust that businesses are protecting their data.

Businesses Trusted Despite Recent Data Breaches

Businesses Trusted Despite Recent Data Breaches

Personal Security   Consumers are very concerned about security. In fact, 97% are more willing to do business with a company that highly values security than one that does not.

Businesses Trusted Despite Recent Data Breaches

Businesses Trusted Despite Recent Data Breaches

Paying Extra For Better Protection  54% of respondents say they would pay more for products and services if they knew that a company was keeping their data secure.

Businesses Trusted Despite Recent Data Breaches

Businesses Trusted Despite Recent Data Breaches

Reading the Fine Print  Terms of service and end-user license agreements might look like a big blob of dense text to most users, but 71% of respondents actually read them.

Businesses Trusted Despite Recent Data Breaches

Businesses Trusted Despite Recent Data Breaches

Password-Protect That Smartphone!  Password-protecting a smartphone is just a smart security measure. And the vast majority of mobile users agree: 77% say they use a password to protect their smartphone.

Businesses Trusted Despite Recent Data Breaches

Businesses Trusted Despite Recent Data Breaches

The Advent of Two-Factor Authentication   Two-factor authentication adds an additional layer of security. Unfortunately, only 47% of people use two-factor authentication for their personal e-mail and online services.

Businesses Trusted Despite Recent Data Breaches

Businesses Trusted Despite Recent Data Breaches

Reusing Passwords  Six in 10 people say that they use the same password with multiple Websites and applications.

Businesses Trusted Despite Recent Data Breaches

Businesses Trusted Despite Recent Data Breaches

Dude, Where's the Encryption?  Two-thirds of people have sent unencrypted personal information to a business in an e-mail message.

Businesses Trusted Despite Recent Data Breaches

Businesses Trusted Despite Recent Data Breaches

The Four-A Rule  To help keep data secure, Varonis recommends IT departments follow the Four-A Rule: authenticate, authorize, audit, and alert.

Businesses Trusted Despite Recent Data Breaches

Businesses Trusted Despite Recent Data Breaches

A Quick Note on Password Safety  Lastly, Varonis urges people to adopt one simple security practice: Stop reusing the same passwords on multiple Websites.  

Businesses Trusted Despite Recent Data Breaches