The Cluetrain Manifesto
Know the Risk: Digital Transformation's Impact on Your Business-Critical Applications REGISTER >
A list of the most provocative, engaging business books of all-time, and what they should mean for business and IT managers.
The Cluetrain Manifesto: The End of Business as Usual
By Christopher Locke, Rick Levine, Doc Searls and David Weinberger
Perseus Books Group
Wielding aphorisms ("markets are conversations") like hammers to dismantle traditional ideas about companies and customers, this book - which began as a Web site - brought marketing into the Internet age. It is now available for free online.
Read an interview with Weinberger: Power of the New Digital Disorder